This ad gives several quite obscure promises. On paper the ad is promising you that if you wear these stockings, men will melt in your presence. What it’s really trying to say is that if you wear these stockings men will be so absorbed into your legs they will look as though they are melting into the background. It also could be used to mean you will be so hot that you will melt men as you walk past them.
It also is really promising a perfect body and an elegant walk. It also insinuates that it is completely normal to wear four-inch heals, wear a short cut skimpy dress, and throw on a scarf that hangs down to your kneecap.
The ad is set on what looks like a monument building with all white, off-tone colors, which sets a good background for this gorgeous looking woman in a vibrant purple dress to make her entrance.
The fact that the guy is wearing somewhat cheap looking clothes and has his skateboard handy, it makes him seem as a fool who simply melts to the view of a beautiful girl. He seems young and dumbfounded by this gorgeous girl.
All in all the entire ad basically promises you to have the sexiest legs in town with these stockings and shows that it can easily fool the ill minded.
